Atlanta Tech Enabled Toy Company secures IP Licensing Deal for Mass Distribution with “World’s Softest Plush” Company

AGC Toys Inc. Has Inked a Deal for a Master Plush License with Beverly Hills Teddy Bear for the Afro Goddess Warrior (IP) Collection

Atlanta, GA, August 14, 2024– A new and magical line of soft doll, plush characters will be lining the shelves soon following a successful Master Plush Licensing deal between AGC Toys Inc. (Atlanta, GA) and Beverly Hills Teddy Bear (Santa Clarita, CA) for the Afro Goddess Warrior (IP) Collection.

This unique five-piece, 15-inch character collection— set to hit the market in 2025— provides a cuddly celebration of culture, self-discovery, and mystical adventure for girls and Goddesses alike.

“The messaging that women are damsels in distress is simply outdated. Women are natural Goddesses and warriors! We are brilliant, unique, and magical beings from the very start; and by ways of the Afro Goddess Warriors (IP) Collection, a tribe of committed licensees [and partners] that want to inspire resilience, culture, wisdom, and class in the current and future generations of women is growing. What a glorious time to be alive!”   

 -Andrea Furtick, CEO of AGC Toys Inc. 

Based upon an adventurous backstory and supported by over 150 characters to realize, Afro Goddess Warriors has a long, yet exciting, journey ahead bringing to life the adventurous lands of Alkebulan and mystical characters of the Afro Goddess Warrior tribe.

And now with the renowned Beverly Hills Teddy Bear apart of that plan, the AGC Toys team finds true confidence in what’s to be produced by their quality driven team.

“We’re truly excited to partner for the mass creation of the Afro Goddess Warrior plush collection. This inclusive and uplifting energy is needed in the world today and we are happy to be a part of it. ”   

 -David Socha, CEO of Beverly Hills Teddy Bear 

The Afro Goddess Warrior Plush are part of a three-tier licensing program being implemented by AGC Toys Inc., in partnership with Cuesta Licensing, to span from physical toys to tech enabled experiences to gaming.

“I am passionate about the celebration of the rich culture that Andrea [Furtick] has so beautifully developed with the creation of The Afro Goddess Warriors brand. I’m excited to have brought these two companies together, and we can’t wait to reveal what we have coming to retailers. It’s monumental.”   

 -Marlene Cuesta, CEO of Cuesta Licensing 

AGC Toys, Inc. (Atlanta, GA) is a mecca of positive, cultural dolls, plush, and tech enabled play experiences based upon the African diaspora, as represented in the artwork of published artist and founder, Andrea Furtick.

Beverly Hills Teddy Bear Co. (Santa Clarita, CA) is a Custom, Private Label and Licensed toys, gifts, and plush company with over 25 years of experience, 15,000 products on market, and millions of toys sold.

Cuesta Licensing is a boutique licensing agency operated by Marlene Cuesta, an accomplished Licensing Executive focused on driving business growth through her almost 30 years of experience in entertainment, CPG, and manufacturer representation and negotiation.

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For more information about this topic, please contact Marlene Cuesta at marlenecuesta@cuestalicensing.com.